Hi ! I am Nadia Panato
I make marketing happen
From strategy to execution
Crafting marketing strategies and bringing them to life
I am a creative Marketing and Communications professional with over a decade of experience in driving growth through strategic vision and operational excellence. I specialize in turning insights into action, fostering a customer-centric culture, and creating authentic brand stories.
As Marketing Manager at Zamperla, a global leader in amusement rides and attractions, I lead marketing and communication initiatives across six international offices, ensuring every touchpoint reflects our vision and business objectives.
My philosophy
Marketing is not just a function—it’s a mindset, a cultural pillar that shapes how companies create value and engage with the world.
It begins with understanding
By truly listening—to markets, customers, and internal teams—marketing bridges the gap between business objectives and real-world needs.
A cultural force
Marketing is woven into every aspect of a company. It inspires collaboration, aligns people around shared goals, and ensures that every touchpoint tells a cohesive story.
Turning Strategy into Reality
A clear vision is the foundation, but action is what transforms potential into results. With structured plans and purposeful execution, marketing drives sustainable impact.
Creating value beyond transactions
Customers don’t just buy products; they engage with the culture and purpose behind them. By aligning offerings with real needs, marketing becomes a force for meaningful change.
Storytelling that resonates
Great marketing isn’t just heard—it’s felt. Through authentic storytelling, businesses can build trust, inspire loyalty, and foster connections that last.
What inspires me
For over a decade, I’ve immersed myself in the art and science of marketing—bridging strategy and execution to help organizations grow. My work is fueled by a passion for understanding markets, solving problems, and empowering teams to unlock their full potential.
I believe marketing is a collaborative journey that combines creativity, data, and purpose. It’s not just about making decisions—it’s about making the right decisions, informed by insights and guided by shared values.
Corporate Testimonials
I bring real-world corporate marketing insights to life for students at universities and master’s programs. My purpose is to provide actionable takeaways and foster deeper understanding, bridging the gap between academic theory and industry practice.
Marketing Events & Public Speaking
I am available for keynotes, panels, and workshops at marketing events, sharing expertise on strategic and operational marketing, and trends shaping the industry. My goal is to inspire actionable ideas and spark meaningful conversations.
Lectures and Workshops
Delivering engaging lectures and hands-on workshops on marketing, communication, and project management. I focus on bridging theory with practical applications to empower students and professionals with actionable insights.
Newsletter
A reality check on the B2B marketing landscape, featuring actionable insights and case studies, by a marketing manager in the amusement industry.
Newsletter
Marketing Loops & Hoops
Building Clear, Effective Briefs
Brief and Mighty: How Clear Direction Leads to Extraordinary Results Partnering with external experts can supercharge your marketing projects. But without a clear roadmap, even the best collaborations can crash and burn. That's where a rock-solid brief comes in....
Beyond a job function: Marketing as a cultural pillar
A definition of Marketing The purpose of this newsletter is to share tips and lessons learned working as a marketing manager in a B2B company; that's why I want to start this editorial project with the definition of marketing that leads my actions: Marketing is...
Gli spazi per il lavoro e la città di domani
Di seguito il mio articolo, tratto dal numero 105 di Senza Filtro "Una città per cambiare", dedicato alle città e alle trasformazioni che hanno subito in questi due anni di pandemia, connesse anche al cambiamento dei modelli di lavoro. Gli open space erano solo un...