Marketing stories
A reality check on the B2B marketing landscape, featuring actionable insights and case studies, by a marketing manager in the amusement industry.
Aligning Sales and Marketing for sustainable growth
How collaboration transforms teams, enhances customer experiences, and drives results. Over the past two years, I've been on a transformative journey to reshape how marketing operates within my company. The inspiration for this newsletter came from the...
How are you doing with your marketing budget?
Think outside the spreadsheet! Let’s be honest: if you're knee-deep in numbers and trying to crack the code on the 2025 marketing budget, you’re in good company. November crept up fast, and here we are—frantically balancing spreadsheets, pondering campaign costs,...
Creating Spaces for Meaningful Connections
A Guide to Crafting Engaging Spaces for Trade Shows A space that communicates: the essence of a successful booth lies in this statement. Space is all about relationships: between full and empty, inside and outside, words and silence, its physical essence and our...
Building Clear, Effective Briefs
Brief and Mighty: How Clear Direction Leads to Extraordinary Results Partnering with external experts can supercharge your marketing projects. But without a clear roadmap, even the best collaborations can crash and burn. That's where a rock-solid brief comes in....
Beyond a job function: Marketing as a cultural pillar
A definition of Marketing The purpose of this newsletter is to share tips and lessons learned working as a marketing manager in a B2B company; that's why I want to start this editorial project with the definition of marketing that leads my actions: Marketing is...
Gli spazi per il lavoro e la città di domani
Di seguito il mio articolo, tratto dal numero 105 di Senza Filtro "Una città per cambiare", dedicato alle città e alle trasformazioni che hanno subito in questi due anni di pandemia, connesse anche al cambiamento dei modelli di lavoro. Gli open space erano solo un...
Progettare spazi di comunicazione
La cultura del progetto fa parte di me fin da quando, prima dei campeggi estivi con gli scout, disegnavo le strutture da realizzare e programmavo tempi, lavori e materiali. Poi studiando architettura e design ho conosciuto Bruno Munari, Achille Castiglioni e molti...